If you are new to Google My Business, you may be unaware of some of the changes Google has had over the last few years.

Scheduled for release in 2022, Google My Business will have a new name – Google Business Profile (GBP).  But what does that actually mean, and why should you care?

Great questions. In this quick post, we’re diving into:

  • What this change means.
  • How it impacts the way you manage your Google listing.
  • New features Google is rolling to your Google Business Profile.
  • Tips to make your listing stand out on Google Search and Maps.

Google Business Profile: What does this mean for your business?

From your perspective there really is no change, Google is simply renaming its Google My Business to Google Business Profile. Google is flagging this change will happen sometime in 2022. Google said they’re making this change to “keep things simple.”

The main differentiation that Google is making is between single location operators and those larger businesses with multiple locations. For the SME with the one location, all you have to do is search for your business. You should see a menu above search results (as long as you’re logged in to the account you use to manage your Business Profile) that gives you options to edit or update your Profile. From there, you can make direct changes to your listing, including updating business information, creating Google Posts, adding images, and more.

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To manage your listing in Google Maps, you’ll follow the same process. Google has also said you can simply search for “my business” through either Search or Maps and the same options will appear. 

Some great news, if you have 100 apps on your phone, this will mean that you will no longer need the Google My Business app to make changes to your profile. 

New updates to Google Business Profile

If you are a predominant desktop user and liked managing your listing through the Google My Business dashboard, you might be a little disappointed that this option is going away.

To offset these changes, Google has also announced some new features to get you excited.

Messaging from Search

With the rising popularity of SMS and chat functions, Google has added a way to let you chat with customers on Google Maps. Google is now making this service also available on search in your GBP listing. This will allow you to see and respond to customer messages from either Search or Maps.

Frustrated with not knowing if your clients are reading your messages? Google will also roll out read receipts so you’ll be able to see when a customer saw your message. But this works both ways, they’ll be able to see when you see theirs. 

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Your client call history

Google will also provide more detailed information about which calls came to your business from your Business Profile.

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3 quick tips to make your Google Business Profile stand out

Your Google Business Profile can help you capture local searchers looking for businesses like yours right now. Make the most of your Google Business Profile with these three quick tips.

1. Fill out all the information for your Google Business Profile

Google gives you a lot of opportunities to optimise your Google Business Profile. The first step is to ensure that you have a detailed description of your business. Make sure that both your business name and address exactly match your other listings across the web. Next, identify your main and secondary business category, keep it to two, otherwise, you will be sending Google mixed messages. Where applicable, fill out your product information and/or services categories. And are making regular Google Posts, to your profile, to let clients know what is new in your business, making sure to add in as many keywords as possible. There is even safety information with protocols around COVID-19 that you can add. Make sure to take advantage of all of these fields.

Some of the relevant Google Business Profile areas to fill out include a business description.

  • Business name (Make sure your business name is identical to the one you use on your store signage)
  • Hours of operation
  • Website address
  • Phone number
  • Appointment link (if applicable) 

2. Add some images to your Google Business Profile

Google loves Images and they can really help make your Business Profile listing stand out, not just on Search but in Maps results as well. Add some relevant and helpful images that will entice visitors to your business. Google suggests adding images for:

  • Your logo
  • A cover photo 
  • Exterior photos
  • Interior photos
  • Product photos
  • Common areas
  • Rooms
  • Team photos

3. Get Google Reviews 

If you were to search for a local business and get the results below,  which one would you be most likely to choose? The one with 764 x 5-star reviews or one with 95 x 4-star reviews?

Xennox Diamonds

Conclusion 

Whether it is called Google My Business or Google Business Profile that fact remains, that Google is a predominant force when it comes to sending clients to your door. Small businesses no longer have an option of ignoring the free tools that Google offers to promote their business. If you don’t take advantage of it, your competitors surely will. 

If you are looking for extra support to make sure your business is fully optimised – join the 7 Day Google Business Profile Challenge. Where you have 24/7 support to make sure you not only understand all of the elements, of GBP but get the insider secrets on how to make your profile better than the competition.