The Reputable Academy
Your business,
Our blueprint

Implement proven strategies within a collaborative online community. Get all the guidance, resources, and knowledge you need to succeed, directly from the 5-star Google review guy.

Get the keys to your 7-figure Google lead machine

Proven plans for progress

All theory is backed by real-world examples, because you can’t be what you can’t see. Each chapter of our Reputation Builder program includes a success story showing business owners like you who’ve turned virtual learnings into real earnings.

Accountability & inspiration

More than just a video workbook, our online courses encourage interaction with fellow learners via online discussion boards, a dedicated Facebook group, and weekly catch-up Zoom calls led by your instructor Karl Schwantes.

Learn on your own terms

A ‘self-serve’ course designed to run over a 13-week period. Exactly when you complete the content is up to you. Want to watch videos during your lunch break? More of a late-night learner? No worries, get it done however suits you.

Why wait? Stop losing clients to your competitors!

Online reputation holding you back?

Grounded in time-tested strategies, delivered in an engaging and easy-to-use format, within a community of fellow learners, our Reputation Builder course is just what you need to break through the inertia and get things moving in the right direction.

It's time to transform challenges into opportunities!

A+ results from our Academy alumni

We’re now probably about 200 Google reviews up... We’re getting about 1 – 2 new clients each week, which is awesome... It’s paid for itself threefold.

- Sarah Heming Owner of Ripley Vet Hospital

BEFORE

60

Reviews

4.2

AFTER

553

Reviews

4.9
Increase in top-line turnover in the 1st year from business generated via Google reviews.
+ 0 %

What's in it for you?

From Google graveyard to goldmine

I can say that prior to doing the program we had generated $6,000 in revenue from Google-led enquiries. Well, I've been proven wrong by following Karl's program because now our phone rings everyday with enquiries from Google. Since we did the program we made sure our profile was fantastic, did all the things, we've secured a whole bunch of Google reviews, and now in the last 2 years our income generated from Google leads is $240,000!

Kelly Cunningham
Managing Director & Co-founder, Your Leasing Co.

By developing an effective, repeatable stegy for getting 5-star reviews, our online reputation has gone from strength to strength. We couldn't have gotten to the top of our industry so fast without Karl's amazing course!

- Nina Hoven Senior Sleep Therapist, Sleep Clinic Services

BEFORE

Reviews

2-3 reviews/week

AFTER

Reviews

10-13 reviews/week
0 +

Reviews

5

Explore your course

Get primed for success by homing in on the essence and importance of reputation marketing. Content includes:

  • Karl’s backstory and how he built the gold standard Google Business Profile for his family business (Xennox Diamonds)
  • Introduction to key concepts including the 9 Business Accelerators, The Reputation Fast Track, and your pathway to a Google Review Portfolio
  • A spotlight on our 10,000 Smiles giving campaign

Getting set for reputation marketing success demands the right mindset. Zooming in on the role of beliefs in reputation building, Karl debunks myths, stresses the formula for getting Google reviews, and delves into your deeper ‘why’ for embarking on this journey. You’ll learn:

  • What a ‘Success Mindset’ is (and why you need one)
  • The essence of 10-out-of-10 experiences
  • Common myths around Google reviews (+ the true story)
  • The importance of motivation and overcoming limiting beliefs
  • How a past Reputable client set themselves up for success

Assigning ownership within your organisation is central to the Reputable approach. Introducing the concept of a Google Captain, Karl explains how to structure your team optimally for reputation marketing performance. Content includes:

  • An ownership success story
  • The characteristics and role of a Google Captain
  • How to hire your Google Captain

Emphasising the importance of clear metrics, Karl explains lead origin vs sale origin, highlights data recording, and introduces the trust formula. In this chapter you’ll:

  • Discover a metrics story
  • Understand lead origin vs sale origin
  • Learn the Google Review Cash Formula
  • Track the LAPS with the spreadsheet
  • Estimate extra revenue with the Google Review Cash Formula
  • Explore the Trust Formula

Delve into the necessity of differentiation in reputation building. Karl explores competitor analysis and customer pain points to identify ways to make your business experience more seamless. Discover the art of surprising and delighting customers and identify different experience silos in the business. In this chapter you’ll:

  • Learn the differentiation story
  • Explore competitor analysis
  • Understand customer pain points
  • Identify experience silos
  • Discover the art of surprise and delight
  • Analyse competitor Google profiles

Explore the significance of moments of truth in reputation management. Karl guides you through mapping the customer journey and identifying key moments to make the client experience remarkable. Discover Karl’s 5C Partnership model for creating enriched partnerships. This module covers:

  • Understand moments of truth
  • Map the client journey experience
  • Identify customer touch points
  • Learn about client personas
  • Explore the 5C Partnership model
  • Discover how to make the client journey remarkable

Uncover the concept of Googleisation and the 5 levels of a Google Review. Karl discusses the happiness window, the timing to ask for reviews, and the essential technology and tools. Unlock the power of our proprietary Persuasive Priming and Google Review Request scripts to simplify asking clients for reviews. Discover various tools for requesting Google Reviews and learn how to set up an SMS campaign to increase your reviews. You’ll explore:

  • Persuasive Priming scripts
  • Google Review Request scripts
  • Email templates
  • Handling objections
  • Conversion tips
  • Setting up an SMS campaign

Understand why identities play a crucial role. Karl guides you in setting identities, defining core values and mission, and fostering team alignment through affinity mapping. Explore personality profiles to identify optimal team dynamics and activities that enable team members to excel. Learn how to handle the fear and rejection associated with asking for Google Reviews. You’ll explore:

  • The concept of ‘The English Butler Test’
  • An identity story
  • Personality profiles
  • Team identity
  • Extrovert vs introvert
  • Dealing with fear and rejection

Karl explores the need for routine and disciplines. Learn how to identify obstacles, establish a weekly rhythm, and emphasise team touchpoints. Discover ways to incentivise your team to secure Google Reviews.

In this chapter you’ll:

  • Learn a discipline story
  • Set goals and visualised success
  • Discover team incentives
  • Establish a weekly rhythm
  • Engage in team training
  • Download the Drill Runsheet to set a team routine

Drill down into the concept of multipliers and their significance. Karl outlines what they are, how to set up your own system, allocate roles, and enhance business valuation. In this chapter you’ll:

  • Learn a multipliers story
  • Explore the valuation formula how to increase your business’s profitability and worth
  • Get on track to be an employer of choice
  • Calculate the cost of a negative review
  • Develop documented systems

Karl wraps up the program with an inspiring summary of key takeaways, motivating participants to embark on their journey towards building a stellar reputation. You’ll finish with:

  • Envisioning the future
  • Charting your roadmap
  • Reflecting on final words of encouragement

Forge the right path to a brighter business future

Find the right approach for you and your organisation.

ONLINE COURSES

Reputable Academy

Courses start from $2,500 (+GST)

EXPERT CONSULTING SERVICES

1:1 Mentoring

6-month packages starting from $1,700 (+GST) / month

Why wait? Stop losing clients to your competitors!

Building trust at every touchpoint

Before we started working with Karl we actually had no Google reviews, we had no strategy around building them... Quite often these days, we find that people have already done their research before they get in contact with us... they've already checked up out online, seen our Google reviews and so it makes a big difference when they already have that certain level of trust before they come to us.

What we've found is that before (Reputable) a lot of clients wanted to come in on our lowest level programs, get the trust, see that they're getting some results. Now we're finding that they're coming in on a much higher level of initial spend because they already have that trust factor.

Adam Houlahan
Founder, Prominence Global
5.0
200+ Google reviews

Got 5-star reviews?

We do! Proving we ‘walk the talk’ with 200+ glowing Google recommendations. Check out some of our favourite feedback from business owners we’ve helped.

Claims Hero

Twelve months after I first sat down with Karl we've just clicked over 100 5-star Google reviews and I reckon... 1 in 2 phonecalls we have with new clients mention "I've read your Google reviews, they're really phenomenal!"

Karl's coaching via Google Business Profile and Google Reviews is exceptional! He understands my goals, providing tailored strategies that drive tangible results. Karl's passion for client success makes working with him a pleasure. He's professional, reliable, and dedicated to growth. I highly recommend Karl to any entrepreneur seeking effective coaching. Thank you, Karl, for your incredible support!

- Claire Dooney
Adam Houlahan

Before we started working with Karl we actually had no Google reviews, we had no strategy around building them... Quite often these days, we find that people have already done their research before they get in contact with us... they've already checked up out online, seen our Google reviews and so it makes a big difference when they already have that certain level of trust before they come to us.

What we've found is that before (Reputable) a lot of clients wanted to come in on our lowest level programs, get the trust, see that they're getting some results. Now we're finding that they're coming in on a much higher level of initial spend because they already have that trust factor.

As a marketer I thought I knew enough about Google My Business, but Karl’s value packed and insightful presentation has certainly surprised as well as delighted in every aspect... I am excited about putting your tips and strategies into practice!

- Nina Rowe
Kelly Cunningham

I can say that prior to doing the program we had generated $6,000 in revenue from Google-led enquiries. Well, I've been proven wrong by following Karl's program because now our phone rings everyday with enquiries from Google. Since we did the program we made sure our profile was fantastic, did all the things, we've secured a whole bunch of Google reviews, and now in the last 2 years our income generated from Google leads is $240,000!

John Jones

We've seen an increase of 200% in terms of visits, in terms of clicks... we've even converted a bunch of clients who say "Hey, I found you through Google".

A great day of learning with Karl. Big takeaways about the importance of Google reviews, especially learning about the ‘happiness window’.

- Zeina Ryan

🌟🚀🎓 Wow! Where do I even begin? Working with Karl Schwantes was an absolute game-changer for me and my business... We went from lost in the search engine abyss to shining like a beacon of success! 💫✨

- Chris Finn

FAQs

Common queries about our Reputable Academy courses.

Absolutely! The program is structured to cater to not only a diverse range of business industries and niches but also to every business owner no matter what their level of marketing experience may be. We provide step-by-step guidance, making it accessible and beneficial for learners at all levels, while challenging those that are more advanced to take their business to the next level.

There are no specific prerequisites required for this program. Just a desire to grow your business and be the best business in your industry so you show up as the market leader on Google. This program isn’t just for business owners, the videos in this program will help 2IC’s, managers and team members in a position to implement change in a business make a real difference to the company’s bottom line.

Our program focuses specifically on leveraging a strong online reputation to drive success. You don’t need to pay for access to any monthly platforms or ongoing fees. We provide unique strategies for predictable lead flows, standing out against competitors, and creating a marketing machine that works efficiently, Oh….and we don’t tell you to spend money on ads.

Our technical support team are on standby to help if you run into issues logging into the course, accessing the materials, or using its features. Just make sure to reach out as soon as the issue arises so you don’t lose any momentum in your reputation building journey!

We aim to provide exceptional value for your investment. If you have watched all the videos, regularly attended the weekly implementation calls, and are still unsatisfied at the end of the 3 months, please contact our support team. We will discuss your concerns and explore potential solutions, including a full refund if appropriate.

The ROI of this program can be gauged in 2 ways. Firstly, depending on your average lifetime spend of your clients. For example, if you client typically spends $1000 with you over their lifetime, then all you would need is to generate 1 new client every quarter in year 1, for this course to have more than paid for itself. Secondly if you looked at what you have historically spent on marketing to acquire a new client compared to this new zero-dollar cost lead generation strategy, you will see a multiple in your marketing dollar spend.