How to build a Google Review Portfolio
But how do you build a solid lead generating Google Review portfolio? Every Google review portfolio journey begins by taking the first step. Sometimes it can seem overwhelming when you look at your ultimate destination ahead. If you have started down the rabbit hole of looking at Google reviews as a lead generation strategy, you […]
Why Google Reviews?
If you’re new to the world of Google reviews, that’s great. It means that this article is for you. You may have heard of the phrase, “You are who Google says you are”. While that may seem a little over-the-top, at the time of this blog, Google accounts for approximately eighty-six percent of all searches. […]
Client Experience Silos
Many business owners think of their client journey as a single end-to-end client experience. In reality, a single experience is made up of multiple experiences, which I often refer to as experience silos. If you think of your morning routine and how you get ready. There are many isolated experiences all rolled into one. The […]
How to be memorable in sales
If I asked you to remember one of the best experiences you had with a business, could you do it? Would you be able to tell me where it was, what you were wearing? What was it that made it a memorable in sales experience? Could you remember the name of the person who looked […]
Customer experience vs lead gen – The chicken or the egg?
A question business owners often ask themselves is “Should I focus on the customer experience or lead generation?” Which to do first, is like the old age conundrum of the chicken or the egg? Does it really matter? The chicken or the egg causality dilemma with its age-old circular reasoning may have been baffling philosophers […]